Stop Looking for a CoFounder
I recently wrote this article for Amex Open Forum. The original text can be found here.
This is part of my Series on Entrepreneurial Culture
Everywhere I go, I hear the same refrain from fledgling entrepreneurs I meet: “I’m looking for a co-founder.” I hear it from many of my students, from folks at various entrepreneurship events and meetups, and from people suffering in jobs at large companies who would love to pull the trigger on their startup—if they only had that critical co-founder.
And here’s why they’re on a fool’s errand.
The most common type of co-founder that’s usually sought is, of course, the technical co-founder, someone who can make your latest Internet-enabled business idea come to life by coding it for you because you don’t have the skills to do so. But some people also tell me they just need a co-conspirator because there’s too much work to do and they’d get lonely without a co-founder. It’s a fair point—and one that Y Combinator’s Paul Graham discusses in this incredible post.
But I’m actually here today to tell you: stop looking for a co-founder. Stop asking people to help you find one, and stop talking and thinking this way. I say this not because it’s massively annoying and clichéd by now (which it is), but mainly because the very act of looking for a co-founder is already a sign that you are hopelessly unprepared for the coming venture—and going about things in a completely backwards way.
Think about it this way. Let’s say you had this dream about sailing around the world for a few years. How would you go about realizing this dream?
Would you immediately start looking for an experienced sea captain with whom you could team up? It certainly seems a logical choice on its face, right? And let’s say you miraculously found one such old sea-dog, replete with forearm anchor tattoo and corncob pipe, in your first few weeks of searching—how would that play out?
Well, he’d probably do all the sailing, right? (Mainly because you don’t know how to sail and have zero experience.) He’d probably have to plot the various legs of the journey, too, right? (Because on day one, he would tell you that your plan to take a 36-foot wooden sailboat across the Bay of Fundy in winter isn’t the best course of action.) He’d probably be the one standing at the wheel whenever you hit rough weather, right?
Hmm. I also bet you’d have to pay him something to actually participate in this venture as well, no?
Let’s say after six months he tells you he’s run out of his favorite pipe tobacco and bails on you while you’re docked at some far off port. What do you do now? You probably should have stayed home and read some Melville or Joseph Conrad. Let’s face it—real sailing was never for you.
But hang on. Let’s say you had said this dream of yours was all-consuming and you were dead set on making it happen. Let’s say you just disappeared for a while and learned how to sail, became intimate with the latest technologies and the best routes, and became a fixture at your local sailing clubs and docks?
What likely would have happened with this approach? My guess is that you would have made great friends in the sailing community, over time. The relationships would have been genuine and based on mutual fascination and love of sailing, adventure, and the sea. You would have learned a ton about this new world and, slowly but surely, you would have become a part of it. When you finally decide to make that journey to Timbuktu, one of these friends—maybe someone with a lot more sailing experience than you, but who respected you a lot and knew your character and talents—might just suggest that you embark on that journey together.
Business is the same. Even though it’s just little old you steering your company, take comfort in the fact that we’re living in an era in which the individual entrepreneur is empowered with tools and access in a way that people could barely have imagined as recently as a decade ago. You want to open a store? In 10 minutes you can be up and running on Shopify. You want to amplify your voice with a marketing campaign? Facebook, Twitter, and YouTube are massive communities you can tap into for free. Don’t know how to build a website? Hop on Codecademy or take a Skillshare class and you’re on your way.
Even without a co-founder, you can acquire skills and employ powerful tools to get to a minimum viable product all by your lonesome. In fact, it’s so easy and accessible, there really is no excuse not to. Imagine how powerful this is. You can generate a massive amount of value before even thinking about having to dilute your equity. Ironically, this is actually the best way to find co-founders, early employees and investors—just get a real business up and running by yourself!
If and when the time comes to partner up, just know that great partners come in all shapes and sizes. You can’t predict and plan for their arrival, just like you could never decide to meet a potential spouse next Saturday night. So how will you know they’ll make a good co-founder once you meet? You won’t.
The key is not to rush into business with someone. Spend plenty of time with them, bring up difficult issues directly when appropriate, and see how they handle themselves in a variety of situations and circumstances. Are they thoughtful and considerate of your point of view? Do you share values with them? What are their other life relationships like? Like any journey, the key is slow and steady.







Recent Comments
thanks for the note Helen, my condolences... (fully agree)
Death of a Mentor: Reflections · 11/27/12
Find an amazing person, and I guarantee, s/he had at least one far more amazing person guiding them :). I was lucky enough to have two that were also my parents, both of whom I lost recently. The pain and loss are intense for me personally, like the loss of your friend, but I'm guessing you feel as I do, these guiding stars touched a great deal more than our lives, and the world is a little bit darker without them in it!
Death of a Mentor: Reflections · 11/27/12
We always remember our mentors, don't we? Powerful forces. Tough when they pass. Hope you are well, my friend. Thanks for having me on the list.
Lessons from an Old Master · 11/13/12
Your enthusiasm for chess, entrepreneurship and family are infectious David, lucky kids...parents and teachers should be heed to your admonition about keeping it fun, it is surely the best way to keep folks engaged...
Lessons from a Young Master · 11/01/12
Thanks for weighing-in Frank... those are some heavyweight companies... Pinterest: BOOM... Comixology: BOOM... student entrepreneurs can really take advantage of these cutting edge programs many universities are offering these days that go beyond "old-school business plan writing" and offer lots more...
(and we need to get you on Disqus soon!)
d
What Every Student Entrepreneur Needs to Know to Succeed (7) Grants & Competitions · 07/23/12
Great post David! Several startups have emerged from the venture competitions at NYU (a/k/a the Entrepreneurs Challenge) including Pinterest, The Hotlist, Course Horse, Comixology, etc. As one reader points out it may not be the solution for every startup, but it has proven to be a great source for many...not just to non-dilutive funding, but also to helping gather market feedback, develop skills, building a team along with a strong group of mentors (both from the competitions, but also from the exposure teams receive throughout).
What Every Student Entrepreneur Needs to Know to Succeed (7) Grants & Competitions · 07/23/12
RC you make some strong points... thanks for weighing in. I bet you and I would agree on a lot of things- as we've both seen some damage done by bad advice. And yes, of course, with the right person and right motivations- all that interdisciplinary experience can be invaluable.
dave
Mentorship Gone Wrong: Three Things to Watch Out For · 06/30/12
As a lawyer I can't say I entirely disagree with the comments re the damage that can be done by even a well-intentioned lawyer, but I think the underlying point isn't don't listen to a lawyer on anything other than how to "paper the deal;" rather seek out people who share your interest and passion, and if they have skills or experience that you don't and that are needed then so much the better. Those with previous entrepreneurial experience are at the top of the list, but if the person meets the first test then isn't legal (or financial, operations, marketing, sales, etc) training and/or experience a bonus - assuming they haven't been entirely corrupted by law school a/or private firm practice?
Mentorship Gone Wrong: Three Things to Watch Out For · 06/30/12
Hi David, thanks for writing this insightful article. I'm a entrepreneur at Yale and it's been quite a journey getting our startup up to speed so far. Everyday there's just so much more to learn, and I appreciate you giving advice to students like us!
What Every Student Entrepreneur Needs to Know to Succeed (3) Know Something! · 10/19/11
Great post, Dave and it is exciting to see meaningful entrepreneurial activities like this at Columbia!
I’m a student in the Berkeley-Columbia eMBA program based in the Silicon Valley and it would be great if we could find a way to get the BCEMBA community involved with the entrepreneurial activities at Columbia notwithstanding the geographic distance as most of us are not located in NY.
Our current students and recent grads are in management positions at places like Google, Facebook, Apple, Microsoft, Yahoo, Intel, Oracle, NVIDIA (just to name a few…) and a number of us (myself included) are working on startup ideas. It would be great if we could realize some synergies between Manhattan and the Silicon Valley.
I’d be happy to explore possibilities with anyone in the Columbia venture community who’s interested.
David Zilberman
BCEMBA 12’
zilberman@hotmail.com
A New Breed of University Entrepreneur Arrives on Campus · 02/10/11